Mi’das

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Overview

Mi’das a.k.a Mike Davies creates soulful pop music infused with his trademark vocal and guitar playing. His sound has been described as « timeless, but discernably of its time ». From busking the streets to performances with artists such as Jessie J, Rita Ora, Labrinth and Jamie Cullum, you could say the last 10 years has been quite a journey for this Brighton born soulful strummer. After being featured as an iTunes ‘Ahead of the Curve’ artist both in the UK and US in January and with a diary full of performances, the stage is set for a big 2015. Mi’das is currently releasing a series of three EPs to tell the story so far.

Our Strategy

APRIL – JULY 2015

Launch of a Digital PR campaign to promote Mi’das ‘ new EP “Stronger”. The 3 months campaign resulted in over 100 features including Pure M Magazine, We Plug Good Music, The BizzNiz and many more.

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Check out http://www.officialmidas.com

OCTOBER - NOVEMBER 2015

Launch of a Digital PR campaign to promote Mi’das ‘ new single “Feels Like Only Yesterday”. The 3 months campaign resulted in over 55 features including The Argus, AXS, The Examiner, SingersRoom…

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