Malone is a hip hop singer/songwriter from Paris, France. He has already succesfully released four records under his own record label « Le Temps d’une Note ». Malone is a talented artist who strongly believes in the power of words and music. With the release of his EP « Souffle » last year, Malone has expressed a keen interest in taking a more personal approach with his fans to share his message. He wanted his lyrics to resonate with his fans in order to connect with them, their goals and ambitions.
« Sharing » was the watchword of this new approach, the essence of this new campaign. In April 2014, we decided to launch « A Living Room Tour » to promote his EP « Souffle ». It was the perfect opportunity for Malone to connect and get closer with his audience. We built a social media campaign around this new tour: after uploading several teasers videos explaining the project, people were asked to send a picture of themselves in their living room. The impressive feedback from his fans resulted in the booking of 15 dates in cities in France & Belgium, a rewarding experience which allowed Malone to share his music in an intimate setting.
Malone has released a new record in September 2014. « Second Souffle » is a french expression which means « a new lease on life » in english. This new record is following on from the direction taken in his last EP « Souffle ».
In order to promote the announcement of his upcoming release, we decided to launch a digital campaign of the same name to urge his fans to go after what they are passionate about. We released a serie of web-episodes where Malone interviewed different people whose journey inspired him: a person who decided to travel the world, another who quit her job to launch her own company.