Kristyna Myles

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Case Study

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Overview

Kristyna Myles is a talented pop soul singer/songwriter from Manchester, UK. After parting company with her former record label Decca Records, she released in March 2014 her debut album « Pinch Me Quick » on her own label « Take Note Recordings ».

Her debut album, produced by Grammy Award Winning Ken Nelson (Paolo Nutini, Coldplay) received a great deal of attention in the media.  After performing at several festivals this summer, Kristyna Myles plans to release a new album « Paint A Brighter Day » in early 2015. Through this new record, Kristyna wants to share the life lessons she’s learned through her journey and hopefully help her fans understand their own struggles.

Our Strategy

In 2014, Kristyna Myles decided to launch a Pledge Music campaign to fund her second album “Paint A Brighter Day”. Through this new record, Kristyna wanted to share the life lessons she’s learned through her journey and hopefully help her fans understand their own struggles. Our goal was to get all the necessary fundings to make this album happen and inspire her fans along the way, that’s why we came up with the idea of launching a #PaintABrighterDayChallenge during 60 days.

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